Pakistan Alliance for
Nicotine and Tobacco
Harm Reduction

PANTHR is dedicated to reducing the burden of tobacco use in Pakistan through evidence-based advocacy, awareness, and policy action.

Tobacco kills

190,000+

Pakistanis every year

Over

37 Million

Tobacco users in Pakistan

We work with

100+ Partners

Across sectors

Advocating for

Healthier Policies

Stronger Future

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About PANTHR

Pakistan Alliance for Nicotine and Tobacco Harm Reduction (PANTHR), a project of Alternative Research Initiative (ARI), is an initiative aimed at promoting innovative solutions for smoking cessation. While remaining committed to and supporting tobacco control efforts in Pakistan, especially Article 14 of FCTC, the alliance serves as a platform for promoting all innovative solutions for ending smoking whether counselling, NRTs, or harm reduction.

Our Mission

Promoting science-based solutions, tobacco control, and harm reduction approaches to help end smoking.

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Articles

Read articles, expert opinions, and updates on smoking cessation and harm reduction.

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Publications

Explore reports, policy briefs, research documents, and publications related to tobacco control.

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Listen to Our Radio Programs

Engaging discussions on tobacco control, harm reduction, and public health.

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Join the Alliance

Membership is open to organizations, professionals, advocates and individuals. Join us online today!

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Featured Research Articles

Why Parents’ Role Is Critical in Keeping Children Away from Smoking

والدین اپنی اچھی مثال، سگریٹ کے دھوئیں سے محفوظ گھر، واضح اور بے جھجک بات چیت اور بروقت رہنمائی کے ذریعے بچوں کو سگریٹ نوشی سے بچا سکتے ہیں۔

Parents can protect children from smoking by setting a strong example, keeping the home smoke-free, talking openly, and helping children resist peer pressure.

Sweden becomes the world’s first ‘smoke-free’ country

یہ مضمون بتاتا ہے کہ سویڈن دنیا کا پہلا smoke-free ملک کیسے بنا، جہاں روزانہ سگریٹ نوشی کی شرح 3.7 فیصد تک کم ہو گئی۔ مضمون میں سنوس، نکوٹین پاؤچز، اور شواہد پر مبنی پالیسی کے کردار کو بیان کیا گیا ہے۔

This article explains how Sweden became the world’s first smoke-free country, with daily smoking falling to 3.7 percent. It highlights the role of snus, nicotine pouches, and evidence-based policy.

Study wrongly claims e-cigarettes cause cancer

یہ مضمون بتاتا ہے کہ ای سگریٹس اور کینسر کے خطرے سے متعلق ایک حالیہ تحقیق کو اس بات کا قطعی ثبوت نہیں سمجھنا چاہیے کہ ویپنگ کینسر کا سبب بنتی ہے۔ مضمون صحت عامہ کے پیغام میں احتیاط اور درستگی پر زور دیتا ہے۔

This article explains why a recent study about e-cigarettes and cancer risk should not be treated as proof that vaping causes cancer. It calls for careful public-health communication.

Ending Smoking from Pakistan is Possible Podcast 1 - Hazards of Smoking

Dr. Mohsin Javaid highlights the serious health risks linked with smoking, including cancer, heart diseases, stroke, and lung diseases. The podcast explains why smoking is a life-threatening habit and why people need awareness and support to quit.

For a Smoke-Free Pakistan

This video highlights the importance of listening to smokers and understanding the support they need to quit or switch. It explains why smoking cessation services, tobacco harm reduction, and balanced public-health policies are important for a smoke-free Pakistan.

Research

Read research-based information and evidence on tobacco harm reduction and public health.

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Articles

Read articles, expert opinions, and updates on smoking cessation and harm reduction.

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Media and THR

Follow media coverage, videos, and public conversations on tobacco harm reduction.

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Press Releases

Stay updated with official announcements, statements, and press releases from PANTHR.

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Newsletter

Download monthly newsletters and updates about PANTHR activities and tobacco control work.

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Tobacco Harm Reduction Webinar

Tobacco Harm Reduction Webinar

Watch an expert-led webinar discussing Tobacco Harm Reduction from public health, policy, and advocacy perspectives.

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ARI PANTHR Poster

ARI PANTHR Poster

View an informative poster explaining how ending smoking in Pakistan is possible through awareness, support, and practical action.

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Members

Meet the members and partners supporting PANTHR’s mission for a smoke-free future.

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Activities

View events, awareness sessions, stakeholder meetings, and public health activities.

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Picture Gallery

Browse photos from PANTHR events, meetings, campaigns, and public engagement activities.

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Contact Us

Get in touch with PANTHR for information, collaboration, membership, or media queries.

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Alternative Research Initiative

Visit ARI Pakistan to learn more about research, advocacy, and public health initiatives.

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Smoke Free Pakistan

Explore data, evidence, and resources supporting efforts to end combustible smoking in Pakistan.

Visit Data Portal